| The measures announced today go some way towards supporting or sector through the short term challenges, however there is much more to be done to allow us to bounce back fully once Government restrictions are lifted. There is clear demand for the Greatest British Pub, as was proved across the summer and we know that our pubs are a sound investment for the economy and jobs moving forward.
Trading realities
Many of you have taken valuable time to feedback your realities and priorities for support through our own surveys and our recent industry wide collaboration with UKH and BBPA, supported by CGA.
Could I personally thank you for the time that you have given to this and assure you that it has been a critical tool in engaging with Government, presenting them a clear licensee voice. We will continue to check in with you as we navigate through this crisis, bringing real insight and evidence to decisions being made in
Government.
Beyond the stark headlines on potential business failure and job losses without additional support, which were widely referenced in dialogue with Government and in the national press, there were a number of other key findings.
We have collated these into the following report specifically from the feedback from BII members.
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